Alice Mushrooms is a female-founded company created by Lindsay Goodstein, a creative director, community-builder, and former pharmaceutical executive who has spent years studying mushrooms, and Charlotte Cruze, a food scholar and wellness authority who has built inventive, forward-thinking food brands. The duo spent two years collaborating with homeopathic doctors, formulators and generational chocolatiers to develop naturally indulgent treats that highlight the power of mushrooms.
Your morning beverage has worn off and your focus is waning, but the clock says there’s more day to seize. Your classic options won’t do the trick: too jittery, too weak or too bright green. So Alice invented Brainstorm, a smooth flow of mid–day renewal and energy in the form of a sumptuous, all-natural chocolate bite.